Logo | Rebrand
This project was to rebrand Air Canada and establish style guides.
The new logo symbolizes the Canadian maple leaf, as well as the power of the company. The simplified structure allowed me to work with the shape of an aircraft. The plane and leaf inspiration merged into a connected design, which is instantly recognizable at any size or distance.
Air Canada is now a customer-focused organization. With friendly fonts and inviting line artwork, first time and returning members will feel a renewed excitement to join them in the sky.