UX/UI | Branding
Movie Magic was created to revamp the movie going experience, and encourage millennials to visit theatres. Through an interactive campaign, users can participate in monthly events/pre-show games, and enjoy cheaper prices.
Each month, Movie Magic puts on a themed movie marathon at your local theatre. Depending on the evening, it is encouraged to dress up. If it’s a Christmas showing, you can dress up in an ugly sweater and receive a free hot drink and blanket to use during the film.
Download the MM app and connect your phone to pre-show games on screen. Wait for the questions to pop up and then answer them on your device. Gain enough points and you can win free concession items, MM apparel, and tickets!